EP 99 | Why Every Builder Should Join a Professional Association Like GHBA
In this episode:
In this episode of Your Project Shepherd, host Curtis Lawson is joined by GHBA leaders and fellow builders Sonora Storm (Lincoln Jacob Construction), Del Westmoreland (Deterring Company), and Matthew Rubenstein (Royal Design Build) for a roundtable discussion on the value of professional associations—especially the Greater Houston Builders Association (GHBA). From industry education and peer mentorship to advocacy and ethical standards, GHBA plays a vital role in shaping the Houston building community. Whether you’re a new builder, a vendor, or a seasoned pro, this episode dives into how joining the right network can transform your business.
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How GHBA empowers builders, remodelers, and vendors through connection and education
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Breaking the myth of competition: how GHBA members help each other, not undercut each other
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The real benefits of joining GHBA: access to expert-led education, legal resources, and support
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Why membership in GHBA includes membership in TAB (state) and NAHB (national)
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Real-world examples of builders avoiding mistakes and growing thanks to peer mentorship
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The structure of GHBA: councils, regions, and education tracks
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How GHBA actively lobbies for favorable building laws at local, state, and federal levels
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The role of builder education in an unlicensed state like Texas
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How designations and certifications elevate builders in the eyes of clients
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GHBA’s community outreach: charity builds, student mentorship, and more
sBonus:
Hear how the team from Your Project Shepherd helped give back to the local community through GHBA’s partnership with The Hanger—a nonprofit that teaches construction skills to underserved youth. One student impressed Curtis so much that he hired him on the spot.
Plus, learn how changes in warranty law (from 10 to 6 years) happened because GHBA members showed up at the state capitol to advocate for better policies.
How to Get Involved:
Thinking of joining the GHBA?
Want access to industry resources, professional education, and a network of trusted peers?
🌐 Visit: www.ghba.org
About Our Guests:
Sonora Storm is a leader at Lincoln Jacob Construction, known as the “foundation repair lady” and an active board member of both the Remodelers Council and Custom Builders Council. She’s also a Professional Builder Partner and passionate advocate for industry education.
Del Westmoreland is a veteran sales manager at Deterring Company and has been affiliated with GHBA for over 40 years. He’s the chair of the Membership Committee and a longtime champion of vendor education.
Matthew Rubenstein is the owner of Royal Design Build and a past president of GHBA. With deep involvement in local and state builder associations, he’s committed to mentoring the next generation of builders and promoting best practices in the industry.
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