EP 98 | Why Every New Home Needs a Backup Generator — and How to Do It Right

May 13, 2025

In this episode:

In this episode of Your Project Shepherd, host Curtis Lawson sits down with Brian Marshall and Tad Horsley from US Power Pros to talk about one of the fastest-growing priorities in homebuilding today: backup power. From hurricanes and freezes to Texas’s overworked grid, the demand for home generators is skyrocketing. But installing one isn’t as simple as buying a box and plugging it in — it requires planning, precision, and a team that knows the stakes. Brian and Tad explain why generators are becoming as essential as hot water heaters and how builders can protect their clients (and reputations) by getting it right the first time.

TOPICS COVERED:

  • Why backup power is now a “must-have” for Texas homes

  • Common risks homeowners face without a generator

  • How power outages impact safety, health, and even home structure

  • Planning your backup loads — from food to EV chargers to A/C

  • The difference between air-cooled and liquid-cooled generators

  • How load calculations and load-shedding modules work

  • Why generator installation isn’t a DIY job — and the dangers of getting it wrong

  • Code compliance, gas and electrical line depth, and placement best practices

  • Generator placement mistakes that void warranties (or worse)

  • How poor installs by unqualified companies put lives at risk

  • Why early planning during construction makes generator installs cheaper and cleaner

  • The importance of working with licensed, reputable generator specialists

Bonus:

Brian shares a powerful real-world story about a mom whose generator was improperly installed — putting her child’s safety at risk. It’s a cautionary tale that shows why placement, code compliance, and working with qualified pros aren’t optional.

Tad explains how setting up for a generator during the construction process — even if you’re not installing one yet — saves builders and homeowners money and headaches down the road.

How to get in touch:

Ready to plan backup power for your next custom build or renovation?
Reach out to the team at US Power Pros:
📞 Phone: 281-789-4192
🌐 Website: https://uspowerpros.com/
📧 Email: sales@uspowerpros.com

    About Our Guest: 

    Brian Marshall is a former marketing pro turned generator evangelist. After entering the industry during the pandemic, he quickly recognized that generators weren’t just luxury items — they’re vital for safety, comfort, and reliability. Today, he works with US Power Pros to educate builders and homeowners on how to do it right.

    Tad Horsley is the owner and master electrician behind US Power Pros, a Houston-area company specializing in generator installation and electrical services. With a commitment to safety and integrity, Tad and his team ensure every system meets code, protects homeowners, and delivers when it matters most.

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    Full Transcript