EP 45 | Building Technologies | Alternative Wall Assemblies with Bradly Hirdes and Jeff Ehrich

Aug 11, 2023

In this episode:

Step into a captivating world of construction innovation with the latest episode of the Your Project Shepherd Construction Podcast.

Hosts Curtis Lawson and Toner Kersting are joined by special guests Bradly Hirdes and Jeff Ehrich, offering a deep dive into the realm of alternative wall assemblies that seamlessly merge tradition and innovation.

In this episode, the spotlight is on the revolutionary methods of Insulated Concrete Forms (ICF) and 3D printing, unveiling their potential to reshape the landscape of construction.

Tune in to explore how these groundbreaking techniques not only elevate energy efficiency and resilience but also promise newfound cost-effectiveness in the world of construction.

Bonus: Accompanying every episode are show notes with links to guest speakers and other helpful sites mentioned in the podcast.

How to get in touch: Please let us know what questions you have and we will get back to you as soon as possible.  You may email us at info@yourprojectshepherd.com



Guest: Jeff Ehrich
Business Title: President
Company: Seaside Construction & Coastal ICF & Supply



Guest: Bradly Hirdes, AIA
Business Title:
Founder & Architect
Ordinary Architecture Practice
Website: https://ordinaryarch.com/

Guest: Toner Kersting
Business Title:
Toner Home Matters
Website: https://www.tonerhomematters.com/

About Our Guests:

Jeff Ehrich

With over 20 years in the building industry, Jeff brings a wealth of experience rooted in craftsmanship passed down from his father. A University of Houston graduate, his career journey spans from Construction Manager to Vice President of Operations at one of Houston’s largest home builders, overseeing the construction of over 1,100 new homes annually. Jeff’s blend of professional expertise and personal commitment, inspired by his U.S. Navy service, ensures Seaside Construction is driven by excellence and client satisfaction.

He also owns and operates his company Coastal ICF & Supply which provides design professionals, architects, homeowners, and contractors the freedom and versatility to design and build a structure as envisioned, with added efficiency, sustainability, and comfort. They are a distributor of versatile, eco-conscious, and energy-regulating construction products, offering endless possibilities for your next home. 


Bradly Hirdes, AIA, NCARB

Bradly is a Texas licensed architect originally from Michigan. His comprehensive approach to design brings a unique perspective to each project. Bradly is the Founding Principal of Ordinary Architecture Practice.

Bradly challenges traditional norms, harnessing technology to create structures with unmatched precision and sustainability using 3D printing tech to construct exterior walls and interior walls. 3D printing can significantly speed up the construction process as it allows for rapid and continuous layer-by-layer deposition of construction materials, eliminating the need for traditional manual labor and reducing construction time. His insights on the transformative potential of 3D printing in architecture, and the impact on the future of building design are fascinating.


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Full Transcript